Mega October launches by Tech Triads( Apple,Microsoft & Google)

October month hasn’t be so phenomenal  & bigger for tech enthusiasts and consumers all across the world  as in year 2012. Technology giants (Apple ,Microsoft ,Google) are expected to launch a slew of products and services banking on their innovation and circle of competence in digital ecosystem.It clearly reflects the cut-throat competition and resilience of technology industry to preserve its threatened markets share and falling revenues lost to arch-rivals. Most affected being Nokia ,Blackberry & Motorola & threat between the existing market leaders .

Major launches expected in month of October :

1)    Apple Ipad Mini

 

 

Launch date  - Mid-End week of October

Well ,if market rumours are to be believed ,new Apple tablet named Ipad Mini wil be smaller and abridged version of Apple iPad in 7.8 inch form factor devoid of Retina display.This device was the need of hour for Apple Inc taking cue from its tablet market share being eaten up by the likes Amazon Kindle Fire HD ,Barnes & Nobles Tablet/E-readers & Google Nexus 7 tablet. Sources says that some asian suppliers of tablet components claimed that Apple ordered for more than 10 Millon Tablets to be built in this Fourth Quarter.That is Twice the amount of Amazon ordered for Amazon Kindle fire.

2)    Microsoft  will be the biggie with its product & services expected in  tablets ,smartphone &  operating systems primarily targeted at softening the grave threat posed by  Apple iPhones & Ipads in North American & European market.

 It has already upped its ante against Apple by launching its Xbox Music service pitting against the ubiquitous iTunes yesterday

 

·        Microsoft Windows 8

Launch Date – October 26

             Its consumer preview of Windows 8  has impressed  Tech pundits    and  consumers last month and has garnered attention due to the drasticchanges   it   has brought about in its software & user interfaces in conjunction with the design and specifications of its Hardware.It has definitely brought about a “wow” factor this time which were missing in earlier versions of Windows Operating systems.

To the end consumers ,it will be the opportunity to have all the same features for their smartphones ,desktops ,laptops ,Xbox  & media tablets in a single OS  with option of touch user  interface or keyboard and mouse option.

Final commercial version of Windows 8 is expected to launch 6 major cities ,( Paris ,Shanghai ,New Delhi ,New York ,Dubai & Hong Kong) on October 26.

 

·        Microsoft Surface Tablet

 

 Launch date –  October 26

                          Though late to enter the tablet market , Microsoft( Windows 8        powered Surface tablets) is mimicking Apple digital ecosystem (Apple Ipads ,Iphones with iOS) Surface tablets are expected to pack a punch with its impressive specs & features.

·        Screen Sizes -  Launching in two variants (RT – 10.6 inch Cleartupe HD (1280*720 ) and the Pro a 10.6 inch ClearType Full HD (1920 * 1080) display with a 16:9 widescreen.

·        Cameras -  Like other tablets ,it will have both front( termed as Life Cam) & rear cameras (capable of video capture and taking images).But with Microsoft owned Skype ,video chats will add to viewing experiences of Surface)

·        Touch Keyboards –Add touch keyboards to the tablet and the device turns into a small notebook.
The Surface has multiple Touch covers to choose from.There are about five different Touch covers to choose from.Unlike regular keyboards,Touch covers support an intuitive touch interface which gives an excellent tactile typing experience.

 

The Touch Cover, which is amazingly 3mm, can be connected to the Surface tablet with a magnetic click, enabling easy texting and mailing.

 

·        Built-in Kickstand
Surface comes with a built-in kickstand. Be it portrait or landscape modes, the Surface can achieve just that with the integrated kickstand. Watching movies or going through photos will be a different experience as the tablet needs only to be propped up by the kickstand.

·        Memory – Storage wont be problem for Surface tablets as it is available in 3 storage options from 32 GB ,64 GB ,128 GB.

·        Price – Pricing for this product  will be in the range of 300-800 US $.

·        Microsoft Windows Phone 8

 

                        Launch date -  October 29

Microsoft will also be releasing Windows Phone 8 Operating system for mobile device on 29th October. So HTC, Samsung and Nokia will bring Windows phone 8 Phones soon.

 

3)    Google Nexus by LG

 

              Launch date – Last week of October.

 Google is partnering now with LG instead of all ready blasting Samsung  to release Google Nexus Phone(LG Nexus 4) by the end of this month.

      

  The website, Onliner.by, has claimed been able to get its hands upon a sample Google Nexus 4 device and they have revealed the specifications of this highly anticipated smartphone. The LG Nexus 4 is based on a chip Qualcomm Snapdragon S4 (APQ8064) with 2 GB of RAM, quad-core Krait and graphics Adreno 320. Exactly the same chip is at the Optimus G but due to the new 28-nm process technology in the Nexus 4, the smartphone will consume less energy thus increasing battery life.

 

So ,Consumers worldwide will be spoilt with choices to go on tech shopping binge this month .

 “Bring it On”  time for Tech Triads (Apple,Microsoft & Google)