Thursday, May 17, 2012

Google's Knowledge Graph- Nxt generation of search engine




Google has rolled out  a new search functionality called the Knowledge Graph, which produces search results based in part on the context of the search, rather than the search terms themselves and will make google search more smarter and intelligent.

Knowledge Graph in the form of facts ,images & maps will provide search results, in a bid to understand ‘what you mean’ and provide instant answers

Google's launch of  Knowledge Graph comes days after Microsoft revamped its own Bing search engine with deeper integration of social networking sites such as Facebook and Twitter. It improved search engine is akin to what  Facebook's social graph does which is a set of associated data about people and their friends,

Google says this is a 'critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.'

Like for example searching word 'Marie Curie' brings up the kind of search box, with suggested follow-up searches suggested in blue’.



 Searching ‘Taj Mahal’ now on google will bring now the map of Taj Mahal along with the other alternatives that the user might be looking in the form of restaurants ,parlours & hangout zones etc by the same names.





The new look Google will bring in information from sources like Wikipedia if it thinks it knows what you want.


Similarly, Google yesterday revealed the 'Research Pane', which provides a similar service while writing in Google Documents.




Some amazing facts of  Google’s Knowledge graph :

·        It  leverages  Google-built database of over 500 million people, places and commonly sought queries to provide a brief information about a topic alongside the main search results.

·        The Knowledge Graph uses approximately 3.5 billion different attributes to organise results.
·        Information is not just based on sources on Wikipedia and Freebase - but on 'what Google finds on the web'

·        Knowledge Graph' appears to the right of Google's usual search results.

·        Google ‘s Senior engineer: 'This is our baby step towards the 'Star Trek' computer I have always dreamed of building'



·        Search engine has 3.5billion facts ready to weave into search results.

Of course, this is all just speculation on my part, but given Google's high-minded thoughts on making search smarter, and the ever-increasing importance of mobile, Knowledge Graph seems likely to play a huge role in Android's answer to Apple's Siri.

 . With its Knowledge Graph, Google becomes less of a search engine and more of an answer engine and a more beautiful & accurate web search experience.









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