“ T- Commerce “( Television Commerce) – The Next Big Entertainment Revolution in the making

With the emergence  of  New  technologies ,Consumer Entertainment has  enabled  a  shift  from  a  few  media  choices  consumed by  mass audiences  to  highly  individualized  experiences  unique  to  each consumer .

To capitalize on this evolving and pervasive opportunity  ,T-Commerce(Television Commerce) will be the answer and solution to the ever increasing demands of Consumers today enticed by the marketing and advertising blitz across the various media channels available today .

T- commerce is, in the Connected TV space, which  refers to  online  retail transactions  via  internet Connected TV's. It will bring out the convergence of the TV and internet, new platforms  that are emerging, such as Connected TV’s providing new opportunities for brands to exploit, reach out and engage with the consumer. In simple words ,imagine a  situation  when Sony internet TV gets integrated with the mechanisms and strategies that megahit  E-Commerce sites like Amazon.com , Ebay etc  with which operate today. 

This is what T-Commerce will strive  for,  transforming   a  passive  and  linear  viewing experience  into  both  a  participatory medium  and  a  platform  for commerce and communication. It  will heavily rely on relevant  timely  information and  offers presented  seamlessly  with  content so as to  create value for the consumer and generate incremental revenue streams for broadcasters, cable operators, and satellite providers  . The information captured through interactivity brings advertisers the tools they need to conduct true one-to-one targeting and to acquire  customers efficiently.

T-Commerce (Television Commerce) will be a Platform through which viewers can satiate their desire of purchasing the products and merchandises being used by favourite  Celebrities and  TV stars.

 

T-Commerce works in the following way :

·        Company delivering this technology  will strike  a deal with the TV Channels to flash a specific code of particular merchandise during TV programs ,whenever the actor/actress wears it.

•   These merchandises can be ordered through telephone ,SMSs and Technology providers  website.

•   On receiving the bulk of orders , T-Commerce Technology provider along with TV channels will work with retailers  to get the order fulfilled.

• Final step ,to deliver the order customized as his/her preference through appropriate delivery channel.

 This service if implemented can expect a huge return on investment as it is one of its kind in the market today. Also ,it seems to be an alluring business proposition due to burgeoning growth in E-Commerce market worldwide. India’s E-Commerce market itself  has crossed 46 ,000 Crore growing annually at more than 100 %. It has 100 million Internet users with 7 million people buying online expected to gallop to 500 million and 50 million respectively in next 5 years. 

As new platforms emerge, so does new potential to exploit a new market. It is only  a matter of time before brands start developing for these platforms, where new functionality and e-commerce strategy merge to provide new avenues of income generation .T-Commerce will ultimately  transform Television  as the center of  Digital Ecosystem in the near future.