Technology
giant Microsoft is believed to have sent a media invitation out signaling a big
announcement for Monday ,June 18.As the company
is slated to release its PC and tablet Windows 8 ,market is rife with
speculation that Microsoft is all set to venture into a totally new segment of Tablets.
Hewlett Packward and Samsung are already expected to
hit the markets with their own Windows 8 Tablets but it is the 1st
indication that Microsoft is going for
Tablet production itself.
This device
is meant to square Apple’s blockbuster Ipad which began to threaten Microsoft’s
hegemony in Computer business. For decades, Microsoft has made the software
that runs a majority of the world’s personal computers, leaving a bunch of
outside hardware companies to design and manufacture the machines whereas Apple, its arch-rival, makes it all &
hence has remained highly profitable and more competitive in this decade.Apple success story and its vision of becoming the 1st
corporation to hit 1 trillion $ by this decade end has baffled its close
competitors. Microsoft being at the top of this technology pandemonium chart
wants to mimick Apple’s Business model
brazenly into its competitive strategy and tablet was the missing link
in Microsoft’s digital ecosystem of products which if successful will drive its
Windows smartphones and Desktop sales in the future.
The main
features expected from Microsoft’s Windows
8 powered tablets are:
1) Windows 8 Tablets will run on ARM,AMD
& Intel chips- Windows
8 for ARM tablets will come out at the same time as Windows 8 for x86 PCs, if everything
goes as per the plan. Intel Windows 8
Tablets will arrive in November .
2) New Metro User Interface- Although the new user interface is
designed and optimised for touch, it works equally well with a mouse and
keyboard which means it will herald a new generation of Hardware and Software
development for PC enthusiasts around the world.
In February Microsoft
confirmed that new ARM versions of Windows 8 tablets would have the traditional
desktop as well as the new Metro interface - but it will only allow third-party
Metro apps.
3) Traditional Menu is replaced by Metro interface.
4) Pricing- Entry level slates could hit the
shelves with price tags of under $300 – but it would be very tough to sustain this price for High-quality performance
oriented tablets. Indeed, Windows 8 manufacturers seem to be suggesting that
Windows 8 touchscreen devices won't be cheap - Dell said in May that they would
be priced higher - although he was mainly talking about laptops.
5) Display- Windows 8 supports a 10.1-inch
tablet display with 291 pixels per inch resolution. The new iPad has 265 ppi.
That probably means HD resolution tablet displays will be a standard feature of
Windows 8 tablets.
6) App Store- Windows 8
will come with a number of pre-installed Metro apps, which look set to include
things like a camera, messaging, mail, calendar, SkyDrive, people, photos,
video and music.
The apps will be in the Windows
Phone Metro style and some, like messaging may incorporate mobile aspects like
SMS support.
As per the IDC latest report,Apple’s
Ipad share is presently 62.5 % of Global Tablet market.
Microsoft and its hardware partners are
hoping to push Apple's iPad to less than 50 percent of the global tablet
market by mid-2013 .The extent to which Microsoft will be successfully
implement and reap this competitive strategy will be judged by Market reaction
to it in the next week to come.
