Before we delve deep into present
raging issue of FDI retail that has stalled Indian parliament for days
and has gained undue political mileage all across the country , we will discuss
the retail formats & CoS (Company of Secretaries) proposal for allowing FDI
in retail sector.
Retail Formats in India-
1.
Cash & Carry format
-Businesses accept only cash for their product or services .Company has no
Credit & Recievables .This format affects the Wholesale dealers in the
supply chain of retail .
2. Single Brand FDI - Proposal to raise it from present 51 %
to 100 %
.
3. Multi
Brand FDI - To raise to 51 %.
CoS ( Company of Secretaries)
criteria for allowing FDI in Retail Sector
of India :
1) Stores should be opened in
the cities with population of over 1 million. As per 2011 Census ,45
Cities in India satisfy this
condition.
2) Minimum capital required for FDI
is $100 million out of which 50% should go for back-end infrastructure
development.Thus , the retail chain will have minimum $50 million for core
business, i.e. to set up retail chain across India.
3) 30% of goods and commodities
should be purchased from local suppliers.Presently,our current retail chains
purchase around 65%-70% of their supplies from local suppliers.
Advantages :
1) Efficiency -Improves
Supply chain efficiency by introduction of modern & globally competitive
supply chain in Indian retail sector ,therby reducing wastages &
inefficiencies from Producer end to Consumer end.
2) Pricing - Retailers
will provide competitively lower priced products of higher quality in market.
3) CRM - It will improve the
customer relationship & feedback network with retailers which in turn will
help to better profile customers .It enables companies to launch future
products & services in alignment with consumer behaviour.
4) Economies of Scale -
Reductions in average costs attributable to production volume increases
resulting in overall cost advantages & operational efficiencies of
businesses.
5) Assortment - It
ensures the right product in the right store at the right time and at the right
price. It implies anticipating what your customers are looking for and building
a product mix that attracts the customers.
Disadvantages :
1) Small traders and store owners
(called Kiranas in India) don’t have enough capital and expertise to compete
with big retail chains like Wal-Mart and Carrefour.They will not able to buy
goods and commodities at lower price from vendors and suppliers contrast to big
retail chains who have strong supply chain network all across the world thus
have a high bargaining power to buy goods at lowest price.
2) With high working capital in big
retail chains.They do have a capacity to sustain losses for a longer period
,therefore able to undercut prices of goods & commodities which eventually
lead to desertion of small stores and traders at initial stages.
3) Multibrand is customer-centric
rather than vendor centric .As a retailer you have to decide your business
strategy.
In the bottomline ,taking all
factors into consideration ,the benefits associated with Multibrand retail
outweighs the disadvantages attached to it if implemented & regulated in a
standard synchronised manner.